Extending the Business Network Approach

New Territories, New Technologies, New Terms

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Éditeur :

Palgrave Macmillan

Paru le : 2016-04-30

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there...
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À propos



Collection
n.c

Parution
2016-04-30

Pages
381 pages

EAN papier
9781137537652

Peter Thilenius is Professor of Business Studies at Uppsala University, Sweden. His research interests include business relationships in various fields of marketing and international business, and his recent projects have focused upon the impact of information technology on an industrial setting, and the internationalisation of banks.Cecilia Pahlberg is Professor of Business Studies at Uppsala University, Sweden where she conducts research within international business and marketing. Her current research focuses on the impact of socio-political actors on multinationals in emerging markets, competition and cooperation in business relationships, the development of IB, and the business network approach as a scientific field. Virpi Havila is Professor of Business Studies at Uppsala University, Sweden. Her research interests include mergers and acquisitions, management of project ending, and ending/reactivating business-to-business relationships. She has published in journals that include Industrial Marketing Management, International Marketing Review, Journal of Management Studies, and Journal of Strategic Marketing.            

Caractéristiques détaillées - droits

EAN EPUB
9781137537652
Prix
94,94 €
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
748 Ko

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