Téléchargez le livre :  Success Factors of Regional Strategies for Multinational Corporations
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Patrick Heinecke

Success Factors of Regional Strategies for Multinational Corporations

Appropriate Degrees of Management Autonomy and Product Adaptation

Physica

Collection : Contributions to Management Science

Date de publication : 2011-01-15



137,14
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Description
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.
Pages
292
Collection
Contributions to Management Science
Parution
2011-01-15
Marque
Physica
EAN papier
9783790826395
EAN EPUB
9783790826401

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
3195 Ko
Prix
137,14 €