Téléchargez le livre : Business Relationship Management and Marketing

Business Relationship Management and Marketing

Mastering Business Markets
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Paru le : 2014-09-30

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...
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Description du livre

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.?

À propos

Auteur
Ingmar Geiger , Michael Kleinaltenkamp , Wulff Plinke
Éditeur
Springer
Collection
Springer Texts in Business and Economics
Parution
2014-09-30
Pages
338 pages
EAN papier
9783662438558

Caractéristiques détaillées - droits

EAN EPUB
9783662438565
Prix
52,74 €
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
2755 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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