Téléchargez le livre : Innovation and Product Management

Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction
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Paru le : 2014-09-12

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product ...
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Description du livre

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

À propos

Auteur
Kurt Gaubinger , Michael Rabl , Scott Swan , Thomas Werani
Éditeur
Springer
Collection
Springer Texts in Business and Economics
Parution
2014-09-12
Pages
327 pages
EAN papier
9783642543753

Caractéristiques détaillées - droits

EAN EPUB
9783642543760
Prix
60,12 €
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
5755 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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