Téléchargez le livre : Collaboration with Potential Users for Discontinuous Innovation

Collaboration with Potential Users for Discontinuous Innovation

Experimental Research on User Creativity

Éditeur :

Springer Gabler

Paru le : 2013-10-11

Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, t...
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Description du livre

Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

À propos

Auteur
Martin Hewing
Éditeur
Springer Gabler
Collection
n.c
Parution
2013-10-11
Pages
173 pages
EAN papier
9783658037529

Auteur(s) du livre


Defaut-Illustration Martin Hewing
Dr. Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam.

Caractéristiques détaillées - droits

EAN EPUB
9783658037536
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
1075 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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