William Sugar is an associate professor in the Department of Mathematics, Science and Instructional Technology Education at East Carolina University. Overall, his research agenda is to analyze and propose strategies to develop effective instructional technology solutions for a variety of stakeholders. This is reflected in his earlier work, such as a study on how novice instructional designers interpreted usability sessions (Sugar, 2001), how in-service teachers adopted new technologies (Sugar, Crawley, & Fine, 2004) and how a professor adapted his current teaching practices into an online setting (Sugar, Martindale, & Crawley, 2007). Bill is currently studying the interrelationship between multimedia production skills and instructional design skills within professional settings.