Giovanni Sogari, PhD Giovanni is a researcher in the Department of Food and Drug at the University of Parma, Italy, and a Marie Curie Fellow. Currently he is also a visiting scholar in the Charles H. Dyson School of Applied Economics and Management at Cornell University, and an Academic Scholar at the Cornell Institute for Healthy Futures, in Ithaca, NY, USA. His main research interests are consumer behavior about healthy and sustainable diet, and novel foods market. He is a member of the Italian Scientists and Scholars in North America Foundation, the Institute of Food Technologists, the Agricultural and Applied Economics Association, and the European Association of Agricultural Economists.Cristina Mora, PhD
Cristina is a Full Professor in the Department of Food and Drug at the University of Parma, Italy. Her work includes a growing body of literature on qualitative methodologies to understand consumer attitudes and behaviors related to emerging food products as well as stakeholder analysis and public engagement in the agrifood sector. She has been involved in several EU research projects. Recent examples include Focus Balkans, Pegasus and Prime Fish projects. Cristina also undertakes teaching activities at the undergraduate and postgraduate level in Italy on consumer behavior and agribusiness. She is a member of the Italian Association of Agricultural and Applied Economists (AIEAA) and the European Association of Agricultural Economists (EAAE).Davide Menozzi, PhD
Davide is an Associate Professor in Agricultural Economics and Rural Appraisal at the University of Parma, Italy. His main research interests are the analysis of consumer behavior and preferences, the economics of food quality schemes, and the evaluation of the socio-economic sustainability of dietary behaviors. He teaches graduate and undergraduate courses in the Departmentof Food and Drug and the Department of Economics and Management at the University of Parma. He is an active member in various scientific societies including the Italian Association of Agricultural and Applied Economists (AIEAA) and the European Association of Agricultural Economists (EAAE).