Dr. Yasuo Ohe is a Professor at the Department of Food and Resource Economics, Chiba University, in Japan. His main research involves economic analyses of rural tourism and farm diversification to establish a viable rural business in tourism and hospitality. He is currently Chair of the project evaluation committee on rural tourism at the Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) and President of the Japan Society for Interdisciplinary Tourism Studies. He is also an editorial board member of several international journals, including Tourism Economics, and a founding member of an international workshop, Quantitative Approaches in Tourism Economics and Management (QATEM). He received the Sohn Hai-Sik Award from the Asia Pacific Tourism Association (APTA) in 2010, the Distinguished Service Award for Agricultural Technology from the Japanese Agriculture, Forestry and Fisheries Research Council in 2014, and Best Paper Award from APTA in 2018.