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Strategic Planning for Public Relations

Beginning the Journey

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Paru le : 2013-05-01

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are ju...
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Description du livre

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

À propos

Auteur
Tricia Hansen-Horn , Adam E. Horn
Éditeur
Peter Lang Inc., International Academic Publishers
Collection
n.c
Parution
2013-05-01
Pages
268 pages
EAN papier
9781433120916

Auteur(s) du livre


Defaut-Illustration Tricia Hansen-Horn
Defaut-Illustration Adam E. Horn

Caractéristiques détaillées - droits

EAN PDF
9781453912645
Prix
33,71 €
Nombre pages copiables
53
Nombre pages imprimables
53
Taille du fichier
3400 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9781454190004
Prix
33,71 €
Nombre pages copiables
53
Nombre pages imprimables
53
Taille du fichier
3901 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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