Téléchargez le livre : Cases in Marketing

Cases in Marketing

Paru le : 1997-10-10

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with internationa...
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Description du livre

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.

Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.

Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

À propos

Auteur
Stig Hartmann
Éditeur
SAGE Publications Ltd
Collection
n.c
Parution
1997-10-10
Pages
224 pages
EAN papier
9780761955702

Auteur(s) du livre


Defaut-Illustration Stig Hartmann

Caractéristiques détaillées - droits

EAN PDF
9780857026224
Prix
58,31 €
Nombre pages copiables
11
Nombre pages imprimables
11
Taille du fichier
9687 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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