Téléchargez le livre : Public Information Campaigns and Opinion Research

Public Information Campaigns and Opinion Research

A Handbook for the Student and Practitioner
de

,

Paru le : 2001-11-28

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pro...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Compatible lecture en ligne (streaming)
178,27 €
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader

Description du livre

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States.

The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

À propos

Auteur
Hans-Dieter Klingemann , Andrea Roemmele
Éditeur
SAGE Publications Ltd
Collection
n.c
Parution
2001-11-28
Pages
194 pages
EAN papier
9780761964315

Caractéristiques détaillées - droits

EAN PDF
9781412932646
Prix
178,27 €
Nombre pages copiables
9
Nombre pages imprimables
9
Taille du fichier
1321 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

Suggestions personnalisées