Téléchargez le livre : The Predictive Postcode

The Predictive Postcode

The Geodemographic Classification of British Society
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Paru le : 2018-03-05

It is not lost on commercial organisations that where we live colours how we view ourselves and others.  That is why so many now place us into social groups on the basis of the type of postcode in which we live.  Social scientists call this practice "commercial sociology". Richard Webber originated ...
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Description du livre


It is not lost on commercial organisations that where we live colours how we view ourselves and others.  That is why so many now place us into social groups on the basis of the type of postcode in which we live.  Social scientists call this practice "commercial sociology".
Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist.  Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding.
To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

À propos

Auteur
Roger Burrows , Richard Webber
Éditeur
SAGE Publications Ltd
Collection
n.c
Parution
2018-03-05
Pages
328 pages
EAN papier
9781526402332

Auteur(s) du livre


Defaut-Illustration Roger Burrows
Defaut-Illustration Richard Webber

Caractéristiques détaillées - droits

EAN PDF
9781526448866
Prix
37,10 €
Nombre pages copiables
16
Nombre pages imprimables
16
Taille du fichier
5038 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9781526448835
Prix
37,10 €
Nombre pages copiables
16
Nombre pages imprimables
16
Taille du fichier
12851 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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