Téléchargez le livre :  Location-Based Marketing
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Jérôme Baray , Gérard Cliquet

Location-Based Marketing

Geomarketing and Geolocation

Wiley-ISTE

Date de publication : 2020-03-31



148,86
Guide des formats
Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Pages
260
Collection
n.c
Parution
2020-03-31
Marque
Wiley-ISTE
EAN papier
9781786305800
EAN PDF
9781119721253

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
260
Taille du fichier
10772 Ko
Prix
148,86 €
EAN EPUB
9781119721291

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
260
Taille du fichier
1536 Ko
Prix
148,86 €

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