Téléchargez le livre : The Cultural Influence on Mass Customization

The Cultural Influence on Mass Customization

Éditeur :

Springer Gabler

Paru le : 2020-08-11

This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German ...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Compatible lecture en ligne (streaming)
52,74 €
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader

Description du livre

This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.


       

À propos

Auteur
Carolin Wabia
Éditeur
Springer Gabler
Collection
n.c
Parution
2020-08-11
Pages
218 pages
EAN papier
9783658310141

Auteur(s) du livre


Defaut-Illustration Carolin Wabia
Carolin Wabia studied International Management at Tilburg University. She received her Doctor of Economics from Clausthal University of Technology where she currently works as a scientific employee at the Institute of Management and Economics.       

Caractéristiques détaillées - droits

EAN PDF
9783658310158
Prix
52,74 €
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
4332 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

Suggestions personnalisées