Sophie Hinchliffe - better known as Mrs Hinch - is an Instagram sensation renowned for her cleaning tips and hacks, and has sparked a love of cleaning - AKA Hinching - in millions. She began posting about her cleaning routines on her hugely popular Instagram account, which now boasts 4.6 million followers and counting. Her books have now sold over 2 million copies combined. She lives in Essex with her husband Jamie, their sons Ronnie, Lennie and Vinnie, their cocker spaniel, Henry, their alpacas, Roy, Rodney and Raymond, and their chickens, Peggy, Pam and Pat.