Téléchargez le livre :  The SAGE Handbook of Marketing Ethics
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Stephan Dahl , Patrick De Pelsmacker , Lynne Eagle , Charles R Taylor

The SAGE Handbook of Marketing Ethics

SAGE Publications Ltd

Date de publication : 2020-10-05



89,15
Guide des formats
Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.


PART 1: Foundations of Marketing Ethics
PART 2: Theoretical and Research Approaches to Marketing Ethics
PART 3: Marketing Ethics and Social Issues
PART 4: Issues in Consumer Ethics
PART 5: Ethical Issues in Specific Sectors
PART 6: Ethical Issues in the Marketing Mix
PART 7: Concluding Comments and Reflections
Pages
576
Collection
n.c
Parution
2020-10-05
Marque
SAGE Publications Ltd
EAN papier
9781529709292
EAN PDF
9781529736786

Informations sur l'ebook
Nombre pages copiables
28
Nombre pages imprimables
28
Taille du fichier
24463 Ko
Prix
89,15 €
EAN EPUB
9781529737677

Informations sur l'ebook
Nombre pages copiables
28
Nombre pages imprimables
28
Taille du fichier
7127 Ko
Prix
89,15 €

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