Chinese Local New Luxury Brands in a Digitally Empowered Era

Cultivation, Transformation and Upgrading

Éditeur :

Springer

Paru le : 2021-05-20

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by ...
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À propos

Auteur

Éditeur

Collection
n.c

Parution
2021-05-20

Pages
153 pages

EAN papier
9789811621444

Auteur(s) du livre


Hongbo Lai completed his Ph.D in management at Tongji University and was a postdoctoral candidate of Applied Economics and Sociology, Fudan University. He is an associate professor, School of Management, Shanghai University of Technology, a part-time researcher of Enterprise Development and Management Innovation Research Center of Fudan University, an experts selected from Shanghai Science and Technology Experts database (Applied Research), an external review expert for Tongji University EMBA project. He is an expert of the Ministry of Education and head of the key research group of Shanghai Municipal Government. In 2016, he won the title of excellent postdoctoral of Fudan University.He has worked in the front line of enterprises in the Pearl River Delta and Yangtze River Delta for decades and is devoted to industrial innovation and high-quality development of enterprise. He has published two monographs, more than 40 academic papers, and presided over nearly 20 national, provincial and ministerial level projects. 

Caractéristiques détaillées - droits

EAN PDF
9789811621451
Prix
94,94 €
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
4424 Ko
EAN EPUB
9789811621451
Prix
94,94 €
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
9841 Ko

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