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Through a Lens of Scarcity

Health Communication in a Low-Income Context

Éditeur :

Springer VS

Paru le : 2021-09-09

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on...
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Description du livre


The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 



À propos

Auteur
Hanna Luetke Lanfer
Éditeur
Springer VS
Collection
n.c
Parution
2021-09-09
Pages
387 pages
EAN papier
9783658349134

Auteur(s) du livre


Defaut-Illustration Hanna Luetke Lanfer
Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone. 

Caractéristiques détaillées - droits

EAN PDF
9783658349141
Prix
89,66 €
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
3901 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9783658349141
Prix
89,66 €
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
7373 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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