Influence is Your Superpower

How to Get What You Want Without Compromising Who You Are

Éditeur :

Ebury Digital

Paru le : 2022-02-01

Get what you want without compromising who you are: the new rules of persuasion to influence others for goodWe're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values a...
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À propos

Auteur

Éditeur

Collection
n.c

Parution
2022-02-01

Pages
304 pages

EAN papier
9781785042386

Auteur(s) du livre


Zoe Chance helps great people become more influential. She’s an assistant professor of marketing at Yale School of Management, where she teaches one of the school’s most popular electives, Mastering Influence and Persuasion (aka ‘Doing Uncomfortable Things That Make You a Better Person’). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading non-profits.Her research has been published in top academic journals, including Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets such as The New York Times, The Wall Street Journal, The Economist and BBC. Google uses her behavioural economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe's TEDx talk, How to Make a Behaviour Addictive, has been viewed over 500,000 times.In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC and doctorate from Harvard Business School. For more information about Zoe Chance and her work visit https://www.zoechance.com/.

Caractéristiques détaillées - droits

EAN EPUB
9781473566392
Prix
10,99 €
Nombre pages copiables
30
Nombre pages imprimables
30
Taille du fichier
2683 Ko

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