Téléchargez le livre : Trend Management

Trend Management

How to Effectively Use Trend-Knowledge in Your Company
de

Éditeur :

Springer

Collection : Business Guides on the Go

Paru le : 2022-01-29

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these development...
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Description du livre





This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.


À propos

Auteur
Jörg Blechschmidt
Éditeur
Springer
Collection
Business Guides on the Go
Parution
2022-01-29
Pages
116 pages
EAN papier
9783662647028

Auteur(s) du livre


Defaut-Illustration Jörg Blechschmidt

Caractéristiques détaillées - droits

EAN PDF
9783662647035
Prix
39,02 €
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
1075 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9783662647035
Prix
39,02 €
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
2836 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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