Eloise Head (Author) Eloise Head, known online as Fitwaffle, has amassed a following of 16 million across her social media platforms with her fun, simple and indulgent bakes. A personal trainer, turned food influencer, turned baker, Eloise's recipes inspire, spread joy and bring people together through the love of food. Eloise has a passion for fitness and nutrition, resisting the idea that you can't enjoy the foods you love and stay healthy at the same time.Her books of simple and delicious bakes have all been Sunday Times bestsellers. Find her on Instagram @fitwaffle and @fitwafflekitchen and on TikTok, Facebook and YouTube @fitwaffle