Feifei Yang is an Assistant Professor at Asia Europe Business School, Faculty of Economics and Management, East China Normal University. She received her Ph.D. from University of New South Wales, Australia. Her research interests include organizational goals, organizational control, turbulent environments, entrepreneurship, and innovation. Her research has been published at academic journals including Information & Management, Journal of Business Ethics, Journal of Business and Psychology, and Journal of Business Research.George A. Shinkle is a Professor of Strategic Management at the UNSW-Sydney Business School and is an academic Fellow at the AGSM. He received his Ph.D. from Purdue University. His research targets the nexus between strategic management and organization theory—encompassing aspirations (organizational goal setting), behavioral strategy, control theory, and strategy in turbulent environments. His research has been published in Strategic Management Journal, Journal of Management, Journal of International Business Studies, and Journal of Management Studies. Mirjam Goudsmit is an Assistant Professor at Nijmegen School of Management, Radboud University. She received her Ph.D. from University of New South Wales, Australia. Her current research interests include the intersection between complex strategic choices, dynamic and turbulent organizational environments, and performance. Strategic choices that Mirjam explores include business level strategy, organizational goals, organizational responsibility and sustainability, knowledge, and (high tech) innovation. Her research has been published in Journal of Business Ethics, Journal of Business Research, and Organizational Dynamics.