Marketing for Small B2B Businesses

How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Éditeur :

Apress

Paru le : 2022-12-01

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help ...
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À propos


Éditeur

Collection
n.c

Parution
2022-12-01

Pages
218 pages

EAN papier
9781484287439

Auteur(s) du livre


A veteran digital strategist, content marketer, and web developer, Andrew founded Andigo to help companies find the right mix of digital tools to support their brand and sales goals and help them understand how their marketing progress can be measured. With a passion for collaboration and meaningful consensus, Andrew views his primary goal as encouraging engagement through solid information architecture, a great user experience, and compelling content. He is particularly passionate about working with B Corps and other mission-driven businesses. Andrew’s approach has garnered invitations to present at Social Media Week NY and WordCampNYC among other events. His writing on digital marketing, including privacy in marketing, appears on the Andigo blog, in a monthly column on Biznology.com, and for print and online publications like The New York Enterprise Report, Social Media Today, and GSG Worldwide’s LinkedIn & Business and Tweeting & Business.Andrew graduated with a B.A. in Philosophy from Bucknell University. He is engaged in a range of community volunteer work and his hobbies include fly fishing, baking bread, and cycling. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?")

Caractéristiques détaillées - droits

EAN PDF
9781484287415
Prix
46,34 €
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2826 Ko
EAN EPUB
9781484287415
Prix
46,34 €
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
768 Ko

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