Téléchargez le livre : Online Fundraisers

Online Fundraisers

Targeted Planning and Successful Implementation

,

Éditeur :

Springer

Paru le : 2022-12-07

This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain th...
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Description du livre



This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.
A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!

À propos

Auteur
Sonja Harken , Martin Hodsman
Éditeur
Springer
Collection
n.c
Parution
2022-12-07
Pages
121 pages
EAN papier
9783658388287

Auteur(s) du livre


Defaut-Illustration Sonja Harken
Defaut-Illustration Martin Hodsman
Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven.Martin Hodsman has been in charge of online fundraising campaigns for the alliance "Aktion Deutschland Hilft" for years. Previously, he was responsible for offline collections at the alliance.

Caractéristiques détaillées - droits

EAN PDF
9783658388294
Prix
68,56 €
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
4946 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9783658388294
Prix
68,56 €
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
12626 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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