Dr. Zaiton Samdin is an Associate Professor in the School of Business and Economics, Universiti Putra Malaysia, and currently a Deputy Director, Institute of Tropical Forestry and Forest Products (INTROP), Universiti Putra Malaysia. She received her PhD degree from the University of Exeter, United Kingdom. Her research interests cover a range of area in ecotourism, sustainable tourism, economic valuation and tourism economics which includes willingness to pay as well as valuation studies in national park and protected areas.Dr. Norfaryanti Kamaruddin is a Senior Researcher at the Laboratory of Sustainable Bioresource Management, Institute of Tropical Forestry and Forest Products (INTROP) in Universiti Putra Malaysia. She received her B.Sc. in Bioindustry majoring in Agriculture Economics and M.Sc. degree in the Agribusiness. She earned her PhD degree on the subject of industrial strategy of agribusiness corporations. She is a team member of CoE of Biomass Valorisation, CIRAD-INTROP. Her research interests cover a range of area in corporate network analysis, bioresource management, and techno economic assessment of wood-based industry. She is heavily involved in CIRAD-UPM Cooperation and an active team member of Sustainable Agricultural Landscapes in Southeast Asia (SALSA) platform.Dr. Sheriza Mohd Razali was born in Malaysia on February 16, 1978. She received her B.Sc. in Forest Management and M.Sc. degree in Application of Remote sensing and GIS from Universiti Putra Malaysia, and Ph.D. in Biodiversity and Environmental Management (Remote sensing and GIS) from Universidad De Murcia, Murcia, Spain. She is currently a Research Officer in the Institute of Tropical Forestry and Forest Products, Universiti Putra Malaysia. She was Research Officer in Malaysian Remote Sensing Agency from 2002 to 2003. She is a member of the Fundamental Research Grant Scheme (FGRS), Transdisciplinary Research Grant Scheme(TGRS), and NAPC: Network ASEAN Peat Swamp Forest Communities projects from 2018 until now. She is currently the project leader for Consultancy for Hydrological Modelling Study for the Ulu Muda FR, collaboration between WWF Malaysia, UPM and Universiti Malaysia Terengganu. Her research interests include remote sensing and GIS. She is an expert in ArcGIS, ERDAS and ENVI software. She has published 18 journal papers, a book, 5 book chapters, 18 proceedings and 7 other publications.