Description du livre
?ata???ste t?? ??s?a t?? a????s?? PESTLE (ep?s?? ???st? ?? a????s? PESTEL ? p?a?s?? PESTLE) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? a????s? PESTLE ßas??eta? st?? pa?at???s? ?t? ? a??pt??? µ?a? eta??e?a? e?a?t?ta? ap? ??a e??? f?sµa ßas???? µa?????????µ???? pa?a???t??, ?? ?p???? µp????? ?a ap?te??s??? e??a???e? ? ape???? ??a t?? eta??e?a. ? p??sd????sµ?? t?? ??µß???? µetaß??t?? µe t? ???s? t?? a????s?? PESTLE ep?t??pe? st?? eta??e?e? ?a e?µeta??e?t??? t? a?ta????st??? t??? p?e????t?µa ?a? ?a a?apt????? t?? ap?te?esµat???te?? d??at? a?ta????st??? st?at?????. ?? ß?ß??? a?t? sa? pa???e? µ?a ???s?µ? e?sa???? st?? efa?µ???? t?? a????s?? PESTLE ?at? t?? ??a??? µ?a? ??a? ep??e???s??, e??? ????? ? p?????t??, t?? a?ad???????s? µ?a? eta??e?a? ?a? t?? a??pt??? µ?a? st?at?????? µ???et????. ?e???aµß??e? ep?s?? µe??te? pe??pt?se?? ap? t?? p?a?µat??? ???, µ?a s???t?s? t?? e??e??e?? t?? e??a?e???, s?µpe???aµßa??µ???? t?? s?et???? ???e???? a?t??e?µe????t?ta?, ?a? µ?a e?sa???? se s??af? µ??t??a, ?p?? ? a????s? SWOT ?a? ?? p??te d???µe?? t?? Porter.
S?et??? µe t?? a????s? PESTLE ? a????s? PESTLE ap?s??pe? st?? a????s? t?? µa?????????µ???? µetaß??t?? p?? s?et????ta? µe ??a? ???a??sµ? se ??a ded?µ??? p?a?s??. ??? s???e???µ??a, d??e? t? d??at?t?ta sta ste???? ?a e?t?p????? p???t????, ??????µ????, ?????????p???t?st????, te??????????, ??µ???? ?a? pe??ßa????t???? µetaß??t?? ?a? ?a p??ß??p??? t? µp??e? ?a s?µße? st? µ????? µe ß?s? a?t??? t??? pa?????te?. ??t? t? ?a??st? p???t?µ? e??a?e?? ??a t?? p??et??µas?a e??? ep??e???µat???? s?ed???, t?? a??pt??? st?at?????? pa?a????? ? µ???et???? ?a? t?? p????aµµat?sµ? t?? p?????s?? ???? p?????t??. Se a?t? t? ß?ß???, ?a a?a?a???ete p?? µp??e? ?a sa? ß????se? ? a????s? PESTLE, ?a µ??ete p?? ?a ta????µe?te t?? µa?????????µ???? µetaß??t?? p?? ep??e????? t?? ep??e???s? sa? ?a? ?a ???s?µ?p???sete ta e???µat? sa? ??a ?a s?ed??sete ap?te?esµat??? t? µ?????. ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? t?? µe??d??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s??af? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?.