Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA.Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana.Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University.Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa.Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.