Customer-Centricity in Organized Retailing

A Guide to the Basis of Winning Strategies

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Éditeur :

Palgrave Macmillan

Paru le : 2023-06-26

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with cha...
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À propos



Collection
n.c

Parution
2023-06-26

Pages
175 pages

EAN papier
9789811935923

?Dr. Manoj Kumar Dash is a faculty at ABV-Indian Institute of Information Technology and Management Gwalior, India. He specializes in multivariate analysis, econometrics, and multi-criteria optimization. His research work appears in International Journal of Production Research, Journal of Environmental Management, and Online Information Review. He has won several best paper awards.  Dr. Manash Kumar Sahu is an Assistant Professor at ASBM University in Bhubaneshwar, Odisha. His research interests include consumer behavior in retailing, customer relationship management, and digital & social media marketing. He won the Best Research Scholar Award at Berhampur University.   Jishnu Bhattacharyya is a Ph.D. Candidate in marketing at the University of Nottingham. He has previously worked as a Project Scientist for IIT Delhi. His research interests include sustainability communication, socially responsible consumption, consumer interactions with technology, and service robots. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.   Dr. Shivam Sakshi is a Postdoctoral Associate at the Indian Institute of Management Bangalore. He holds a Ph.D. from the University of Debrecen, Hungary. He has previously worked as Senior Project Training Manager at the National Institute of Rural Development and Panchayati Raj, Hyderabad. His research interests include consumer analytics, retail management, consumption behavior, virtual markets, and rural markets.

Caractéristiques détaillées - droits

EAN PDF
9789811935930
Prix
89,66 €
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3881 Ko
EAN EPUB
9789811935930
Prix
89,66 €
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
10721 Ko

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