Description du livre
Multi-Level Marketing, also known as MLM, is a business model that has proven time and time again to be a powerful force for both small and large entities. From products to ideas, this type of business sells, and it sells well, but why? Simply said, it is because MLM is about much more than just a product or even a service. MLM is about touching hearts and minds with innovation and inspiration through the power of stories. Every person on a MLM team has a story, from the front-line sales pitcher to the distributer, each and everyone has a tale - and sharing that story, and the story of the product itself, is what makes MLM the astounding business success it has grown to be.
If stories are the heart and soul of MLM, then telling the right story, at the right time, is of vital importance. This thoroughly researched and well thought out book will guide you to the truths you need, and how to craft those fundamentals into the stories that will galvanize your business and sell your product. From discovering your own voice to tapping into the right market for that story, this guide is the missing piece you have been searching for in your MLM journey.