Bruno G. Rüttimann, Dr.-Ing. MBA, MBB, studied electronic engineering at the Polytechnic Institute of Milan and business administration at the Bocconi University. During 20 years of international management career in multinational companies of the aluminium industry, he was appointed for different positions such as, managing director, director of business development, strategic planning, or continuous improvement, gaining deep insight in management, M&A, industry logics, globalization, as well as operational excellence. He is a well-known speaker at international industry and academic congresses having published several academic papers, articles, and books with topics of globalization and lean manufacturing. His main contribution consists of having developed new global trade and FDI models as well as formalizing Lean into a consistent didactic manufacturing theory. During more than ten years he has been lecturer at ETH Zurich at the D-MAVT department for statistics and production theory. Now he primarily works as a consultant at inspire AG, a technology transfer institute of ETHZ.