Artificial Intelligence along the Customer Journey

A Customer Experience Perspective

,

Éditeur :

Palgrave Macmillan

Paru le : 2023-12-19

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the mar...
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Collection
n.c

Parution
2023-12-19

Pages
127 pages

EAN papier
9783031487910

Auteur(s) du livre


Ada Maria Barone is a Senior Lecturer in Marketing at the Institute of Management Studies, Goldsmiths, University of London. Her main research interests lie at the intersection of marketing, sustainability, and consumer psychology, with a special focus on the understanding of the psychological mechanisms underlying consumers’ sustainable behaviours (e.g., disposal decisions, plant-based consumption). Another stream of research she is interested in is focused on the understanding of the antecedents of consumers’ and employees’ acceptance of artificial intelligence technologies. Emanuela Stagno is a Lecturer in Marketing at the University of Sussex Business School. She conducts research in judgment, decision-making, and consumer behavior, with a particular emphasis on consumer decisions when dealing with financial and physical hardships and new technologies. One of her research streams focuses on understanding how and when hardship influences consumers’ attention, cognitive processes, and behavior. Another of her research streams explores how new technologies (i.e., smart surveillance technologies) influence citizens’ behavior and sociability.

Caractéristiques détaillées - droits

EAN PDF
9783031487927
Prix
47,46 €
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
3328 Ko
EAN EPUB
9783031487927
Prix
47,46 €
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
666 Ko

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