Integrated Product and Sales Management in B2B

Developing, Managing and Selling Technology Based Industrial Products Profitably

Éditeur :

Springer

Paru le : 2023-12-27

This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemente...
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Éditeur

Collection
n.c

Parution
2023-12-27

Pages
303 pages

EAN papier
9783658422264

Auteur(s) du livre


Dr. Claus Tintelnot is a strategy consultant at Tintelnot Strategy Consulting Partners (tintelnot-scp.com) with a focus on the Automation Industry and M&A Projects. His main occupation is serving as a university lecturer for sales management at the ISM (International School of Management). He also lectures product management and sales in B2B at the TH OWL (Technische Hochschule Ostwestfalen Lippe – a technical university of applied science) too. Claus Tintelnot spent 17 years with a leading manufacturer of automation technology and components as Head of Corporate Strategy and Project Management. Prior to that, he spent ten years with leading international management consulting firms as a consultant and later as a managing partner. In particular, he advised clients in the capital goods markets which demand technical expertise for developing strategies and sales successfully. In Japan and in the Middle East he managed sales companies as a managing director and as an interim manager. He has gained global experience in many European countries, the USA/Canada, China, India and many parts of Southeast Asia.

Caractéristiques détaillées - droits

EAN PDF
9783658422271
Prix
79,11 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
27535 Ko
EAN EPUB
9783658422271
Prix
79,11 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
105933 Ko

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