Noemi Sinkovics is Reader in International Business at University of Glasgow, Adam Smith Business School, UK, and Visiting Professor at University of Vaasa, InnoLab, Finland. Rudolf R. Sinkovics is Professor of International Business at University of Glasgow, Adam Smith Business School, UK, and Visiting Professor at LUT University, Finland. Mehdi Boussebaa is Professor of International Business at University of Glasgow, Adam Smith Business School, UK, where he also leads the International Business and Enterprise Research Cluster. Margaret Fletcher is Professor of International Business at University of Glasgow, Adam Smith Business School, UK. She is member of the School's Senior Leadership Team, Co-head of Management Subject.