Mastering Corporate Communication

A Modern Guidebook for Future-fit Strategies, Tools and Skills

,

Éditeur :

Springer

Paru le : 2024-05-20

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array...
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À propos


Éditeur

Collection
n.c

Parution
2024-05-20

Pages
239 pages

EAN papier
9783031502316

Auteur(s) du livre


Anne Katrine Lund, Ph.D., is an author and prize-winning consultant. She has been the leading developer of advisor professionalism in Denmark within corporate communication for many years. Anne Katrine takes pride in helping organisations, managers and advisors position themselves credibly in interaction with all stakeholders.Mette Refshauge is head of Communications & Sustainability at A.P. Moller Maersk, bringing over 20 years of experience in corporate communications and reputation management. Prior to her current role, Mette held executive positions at TDC A/S, Scandinavian Airlines and Danfoss. She holds a degree in philosophy from Aarhus University (Denmark) and has additional academic background in media science, journalism and customer-focused management. 

Caractéristiques détaillées - droits

EAN PDF
9783031502323
Prix
63,29 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
53443 Ko
EAN EPUB
9783031502323
Prix
63,29 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
49459 Ko

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