Téléchargez le livre : Technology Acceptance, Path Dependence, and the Demand for Robo-Advisory Services

Technology Acceptance, Path Dependence, and the Demand for Robo-Advisory Services

Éditeur :

Springer Gabler

Paru le : 2024-06-10

This book explores the effects of the previously ignored factors of path dependence and product features on technology acceptance with a focus on robo-advice. A newly developed model introduces path dependence to technology acceptance research allowing to explain previously unaccountable effects. An...
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Description du livre


This book explores the effects of the previously ignored factors of path dependence and product features on technology acceptance with a focus on robo-advice. A newly developed model introduces path dependence to technology acceptance research allowing to explain previously unaccountable effects. An empirical test of the model using data from Germany and the USA elicits that path dependence influences the attitudes towards and demand for robo-advice. A process consisting of a market survey, a choice-based conjoint analysis, and a test in a technology acceptance model allows the structured investigation of the effects of product features on the demand for robo-advice. The results show that selected product features have effects on the demand for robo-advice and that it is essential to establish these effects empirically.

À propos

Auteur
Maximilian Horn
Éditeur
Springer Gabler
Collection
n.c
Parution
2024-06-10
Pages
236 pages
EAN papier
9783658446789

Auteur(s) du livre


Defaut-Illustration Maximilian Horn
Dr. Maximilian Horn studied economics at the Universities of Bonn and Siena as well as international management at the University of Cologne and the Indian Institute of Management Calcutta. In addition to his work as a management consultant, he completed his doctorate under Prof. Dr. Martin Missong at the University of Bremen.

Caractéristiques détaillées - droits

EAN PDF
9783658446796
Prix
126,59 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
3451 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9783658446796
Prix
126,59 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
14428 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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