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Information Technology Strategies

How Leading Firms Use IT to Gain an Advantage

Paru le : 2002-08-01

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how t...
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Description du livre

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

À propos

Auteur
William V. Rapp
Éditeur
Oxford University Press
Collection
n.c
Parution
2002-08-01
Pages
n.c
EAN papier
9780195148138

Auteur(s) du livre


Defaut-Illustration William V. Rapp

Caractéristiques détaillées - droits

EAN PDF
9780195348958
Prix
40,18 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1311 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9780190287399
Prix
40,18 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2068 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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