Chinese Firms in the Global Market

Understanding the Development of Capabilities of Chinese Multinationals
de

Éditeur :

Palgrave Macmillan

Paru le : 2024-06-13

This book critically analyses how home institutional elements influence the design and development of Chinese firms' capabilities at home, and questions if and how these capabilities are applicable in a different business environment. Reflecting on timely issues in today’s business environment, in w...
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À propos



Collection
n.c

Parution
2024-06-13

Pages
239 pages

EAN papier
9783031592263

Auteur(s) du livre


Dr Maria Altamira is Postgraduate Studies and MSc Programme Director and Lead of International Partnerships at UBI Business School. She received her PhD from the University of Warwick. Her area of expertise is internationalization and innovation strategies of Chinese multinationals, as well as new technologies and international business. Dr Maria Altamira started her professional career at Accenture in 2007 where she was a Strategic Consultant specializing in Customer Relationship Management, Strategic Marketing, and Innovation in the high technology industry. In 2011 she started to be professionally involved in business in China in both academic and leadership roles. She is currently developing her professional career in higher education with a focus on international strategy and business development. She is Senior Fellow of the Higher Education Academy.

Caractéristiques détaillées - droits

EAN PDF
9783031592270
Prix
168,79 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
4004 Ko
EAN EPUB
9783031592270
Prix
168,79 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
3041 Ko

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