Ringtone

Exploring the Rise and Fall of Nokia in Mobile Phones

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Éditeur :

OUP Oxford

Paru le : 2017-10-20

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that jo...
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Éditeur

Collection
n.c

Parution
2017-10-20

Pages
200 pages

EAN papier
9780191082993

Auteur(s) du livre


Yves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-5) at INSEAD. His research on the strategy and organization of multinational companies led to numerous publications, including several books, in particular The Multinational Mission: Balancing Local Demands and Global Vision, co-authored with CK. Prahalad (1987) and From Global to Metanational: How Companies Win in the Knowledge Economy co-authored with José Santos and Peter Williamson (Harvard Business School Press, 2001). His research work won numerous awards, in particular a Distinguished Scholar Award from the Academy of Management (2003) and an election as "Inaugural Fellow of the Strategic Management Society" (2005). Prof. Doz was elected Fellow of the Academy of Management (2006), and was also nominated by The Economist as one of a handful of European 'Management Gurus'. Keeley Wilson is Senior Researcher at INSEAD. For almost twenty years Keeley's work in both research and consulting has focused on global innovation strategies, management and processes, strategic alliances, and leadership challenges in complex environments. She has undertaken projects throughout Europe, the USA, and Asia at a wide range of companies including HP, Novartis, Shell, Siemens, Reuters, Schneider, and Xerox.

Caractéristiques détaillées - droits

EAN PDF
9780191082993
Prix
36,44 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1628 Ko

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