Marketing in a Transition Economy

New Realities, Challenges, and Prospects

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Éditeur :

Palgrave Macmillan

Paru le : 2024-07-03

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries ...
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À propos



Collection
n.c

Parution
2024-07-03

Pages
545 pages

EAN papier
9789819735525

Professor Muhammad Ismail Hossain, Dean of Academic Affairs, Monash and LSE Program at Universal College Bangladesh and Professor, Department of Marketing, University of Dhaka. He received his Ph.D. in consumer behavior from Monash University, Australia. His research interests lie in the fields of tourism, consumer behavior, and supply chain management. As a consultant, he worked for government projects, not-for-profits, and for-profit local and international organizations. Professor Nasrin Akter, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. She received her Ph.D. in supply chain management from RMIT University, Australia. As a consultant, she has collaborated with Friedrich-Ebert-Stiftung (FES), Germany, International Centre for Development and Decent Work (ICDD), University of Kassel, Germany. Abureza M Muzareba serves as a Professor in the Department of Marketing at the University of Dhaka, Bangladesh. He earned his PhD from the University of Sheffield, England. He has research experience with USAID; IFPRI; the University of Sheffield; the UK Cabinet Office; Barnsley City Council, England; SME Foundation Bangladesh; and Care Bangladesh.

Caractéristiques détaillées - droits

EAN PDF
9789819735532
Prix
126,59 €
Nombre pages copiables
5
Nombre pages imprimables
54
Taille du fichier
36188 Ko
EAN EPUB
9789819735532
Prix
126,59 €
Nombre pages copiables
5
Nombre pages imprimables
54
Taille du fichier
30915 Ko

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