User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

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Éditeur :

Springer

Paru le : 2024-10-03

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on p...
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Éditeur

Collection
n.c

Parution
2024-10-03

Pages
237 pages

EAN papier
9789819738342

Auteur(s) du livre


Dr. Xiong Li got a M.S degree from Huazhong University of science and technology, and did her Ph.D. and postdoctoral research in Zhejiang University. She is an associate Professor in Department of Electronic commerce, Shanghai University of International Business and Economics during Mar. 2002- Dec. 2006, and a full Professor in Department of Information Management of Shanghai University from Dec. 2006. Her research got many kinds of funds such as the National Social Science Foundation, Shanghai soft science research program, etc. She has published books in Higher Education Press, Tsinghua university press, etc. Her textbook "Enterprise information integration - Based on SCM, ERP and CRM" won the Shanghai excellent textbook award in 2015. Houcai Wang is currently a PostDoc at School of Management, Shanghai University, China. He holds a Ph.D. in Management Science and Engineering from the Shanghai University. His research interests include digital government, digital commerce, government social media adoption, crisis communication, and public health emergency management. His research has been published in Government Information Quarterly, International Journal of Disaster Risk Reduction, Journal of Risk Research, International Journal of Mobile Communications and others.  

Caractéristiques détaillées - droits

EAN PDF
9789819738359
Prix
168,79 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
13496 Ko
EAN EPUB
9789819738359
Prix
168,79 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
35645 Ko

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