Description du livre
This is an open access book.
ICPRSS 2024 continues to serve as a premier forum for researchers, practitioners, and educators to exchange the most recent innovations, trends, experiences, and concerns in the field of Public Relations and Social Sciences. This year's conference seeks to delve deeper into the integration of digital strategies and ethical considerations within public relations practice and research, setting it apart from previous editions by emphasizing on contemporary challenges and technological advancements affecting the global landscape.
In an era characterized by rapid technological changes and complex social dynamics, the influence of public relations on societal and organizational communication has dramatically evolved. The proliferation of digital media platforms and the increasing importance of data analytics have transformed traditional paradigms, necessitating a reevaluation of strategies to engage publics effectively while adhering to ethical standards.