Marketing Cases from Emerging Multinational Enterprises (eMNEs)

National Brands Asserting Themselves on the Global Stage

,

Éditeur :

Springer

Paru le : 2024-12-23

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational ente...
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À propos


Éditeur

Collection
n.c

Parution
2024-12-23

Pages
435 pages

EAN papier
9783031633935

Auteur(s) du livre


Omer F Genc is an Associate Professor in the Department Management and Marketing of Williamson College of Business Administration at Youngstown State University (YSU), Yorktown, OH, USA. Before joining YSU, he worked at Abdullah Gul University in Turkey, Minnesota State University, Mankato and Temple University. Dr. Genc’s current research interests include cross-border mergers and acquisitions (M&As), competitiveness of companies, internationalization of small and medium-sized enterprises (SMEs), corporate governance, innovation and relationship marketing. Dr. Genc has published several papers in peer-reviewed journals and presented his work at several conferences. Zafar U. Ahmed is the Founder, President and CEO of the Academy for Global Business Advancement (AGBA), Washington, D.C., USA; Founder and Editor-in-Chief of the Journal for Global Business Advancement; and Founder and Editor-in-Chief of the Journal for International Business and Entrepreneurship Development. He is the co-author/co-editor of over 10 monographs and books, has co-edited 17 refereed conference proceedings of international conferences, has chaired 17 global conferences around the world, serves on the editorial boards of over 10 international journals, and has guest edited special issues of 10 international journals.

Caractéristiques détaillées - droits

EAN PDF
9783031633942
Prix
241,59 €
Nombre pages copiables
4
Nombre pages imprimables
43
Taille du fichier
21975 Ko
EAN EPUB
9783031633942
Prix
241,59 €
Nombre pages copiables
4
Nombre pages imprimables
43
Taille du fichier
48466 Ko

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