The Digital Paradigm Shift for a New Business DNA

Implications for Business, Consumers, and Societies
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Éditeur :

Palgrave Macmillan

Paru le : 2024-12-31

This book explores the crucial role of “remembering” the fundamental purpose of firms’ existence especially in today’s context: Meeting individuals’ and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by exami...
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À propos



Collection
n.c

Parution
2024-12-31

Pages
168 pages

EAN papier
9783031762376

Auteur(s) du livre


Andrea Sestino is Research Fellow. and Adjunct Professor of Management and Marketing Studies at the Catholic University of Sacred Heart, Italy. He is also Adjunct Professor of Management and Marketing Studies at both Luiss Guido Carli University and Luiss Business School Rome, Italy, and Visiting Lecturer at the School of Business, Innovation and Sustainability, Halmstad University, Sweden. His research interests fall in the areas of digitalization, new technologies and innovation, and its impact on business and consumers. Luigi Nasta is an Assistant Professor of Management at John Cabot University (Rome, Italy). Additionally, he serves as a Research Fellow and Adjunct Professor at Luiss Business School (Rome, Italy), with a focus on research activities within the Creative Industry Competence Center. He was a visiting researcher at the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His research interests are in the fields of digitalization, business models, technology acceptance and sustainability.

Caractéristiques détaillées - droits

EAN PDF
9783031762383
Prix
42,19 €
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
3031 Ko
EAN EPUB
9783031762383
Prix
42,19 €
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
2212 Ko

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