Teaching Business Concepts by the Use of Deliberate Metaphors

Éditeur :

Springer

Paru le : 2025-01-14

This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic con...
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À propos

Auteur

Éditeur

Collection
n.c

Parution
2025-01-14

Pages
198 pages

EAN papier
9789819797806

Auteur(s) du livre


Dr. Guo Anqi has over ten years teaching experience and taught over twenty different kinds of courses in college. She can make a profound theory simple and visualize abstracts as concretes. Her students think her courses extremely inviting and thought-provoking. She serves as a lecturer at School of English Studies and the Dean of Business English Department, Zhejiang International Studies University. Her research interests are cross-discipline research of applied linguistics and international business, aiming to apply the linguistic theory into business contexts. She received the B.E. degree in finance from Guangdong Foreign Studies University, Guangzhou, China, in 2008, the M.A. degree in financial risk management from Simon Fraser University, Vancouver, Canada, in 2009, and the doctorate degree in applied language sciences from the Hong Kong Polytechnic University, Hong Kong, China, in 2019.

Caractéristiques détaillées - droits

EAN PDF
9789819797813
Prix
179,34 €
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
2611 Ko
EAN EPUB
9789819797813
Prix
179,34 €
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
2150 Ko

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