Personalized News Communication and Media Trust in the Modern Era

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Éditeur :

Palgrave Macmillan

Paru le : 2025-02-26

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility a...
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À propos



Collection
n.c

Parution
2025-02-26

Pages
209 pages

EAN papier
9783031753633

Kirsten Johnson, Ph.D., is a Professor in the Communications Program at Elizabethtown College in Pennsylvania. She has co-authored two textbooks, The Broadcast News Toolkit and Shoot, Edit, Share. She conducts research in the areas of perceived credibility and trust of news, as well as citizen journalism. Burton St. John III, Ph.D., is Professor of Public Relations at the University of Colorado, Boulder.  His research encompasses risk and crisis communication involving the fields of public relations and journalism.

Caractéristiques détaillées - droits

EAN PDF
9783031753640
Prix
126,59 €
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
6380 Ko
EAN EPUB
9783031753640
Prix
126,59 €
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
12913 Ko

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