Rethinking Advertising

Ethics and Effectiveness

,

Éditeur :

Palgrave Macmillan

Paru le : 2025-07-17

With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies li...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Compatible lecture en ligne (streaming)
189,89
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

À propos



Collection
n.c

Parution
2025-07-17

Pages
301 pages

EAN papier
9783031865350

Kathleen Vandenberg is a Master Lecturer in Rhetoric at Boston University, USA . She has published many articles on visual rhetoric and advertising, as well as presented on and written works about the rhetoric of urban design and the nonfiction work of Joan Didion. Her first book, Joan Didion: Substance and Style was published in February 2021 by SUNY Press and was selected as one of the Choice Outstanding Academic Titles of that year. Her second book, Built Design and the Rhetoric of  Cities, was published in May 2023 by Lexington Press.  Mariah Tinger is a Lecturer at the Strategy and Innovation Department of the Questrom School of Business, Boston University, USA. She is an educator, climate communicator, and author. Her research has previously been focused on resource conservation and climate science and she has published widely on the subject, including two books, Protecting the Planet: Environmental Champions from Conservation to Climate Change (2016) and Coming Full Circle: A Sweeping Saga of Conservation Stewardship Across America (2022).

Caractéristiques détaillées - droits

EAN PDF
9783031865367
Prix
189,89 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
6564 Ko
EAN EPUB
9783031865367
Prix
189,89 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
635 Ko

Suggestions personnalisées