Barbara Lewandowska-Tomaszczyk is Full Professor of English and Applied Linguistics at the University of Applied Sciences in Konin. She researches primarily cognitive semantics and pragmatics of language contrasts, corpus and cultural linguistics, media studies and their applica tions in translation studies, lexicography, FLT and online discourse analysis. Over the years she has been invited to read papers at various international conferences and to lecture and conduct seminars at the universities in Europe, Asia and Americas.