The Perception of Quality

Establishing a Competitive Advantage Through Quality, Value, and Perception

Éditeur :

Springer

Paru le : 2025-09-30

Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models ...
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À propos


Éditeur

Collection
n.c

Parution
2025-09-30

Pages
605 pages

EAN papier
9781447176053

Auteur(s) du livre


Dr. George Kenyon is an Associate Professor of Operations and Supply Chain Management at Lamar University. He received his B.S. in Technology from the University of Houston in 1982, his M.S. in Management Science from Florida Institute of Technology in 1993, and his Ph.D. in Business Administration from Texas Tech University in 1997.  His research and teaching interests are in the fields of supply chain management, quality management, project management and operations management. He has published in the International Journal of Production Economics, Journal of Manufacturing Technology Management, Journal of Marketing Channels, Quality Management Journal, International Journal of Information Systems and Supply Chain Management, and Journal of Case Studies in Accreditation and Assessment, as well as, several book chapters. Prior to joining Lamar University’s faculty, Dr. Kenyon spent eighteen years in industry with companies such as Texas Instruments, Rockwell International, The Boeing Company, Aspen Technologies, and Hewlett Packard. He has held positions in systems testing engineering, systems design, manufacturing engineering, manufacturing management, process improvement, and business planning. As a consultant, he has worked with Gulf States Steel, the Westlake Corporation, Miller Brewing, and Phillips Chemical designing and installing advanced planning and scheduling systems.

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EAN PDF
9781447176060
Prix
231,04 €
Nombre pages copiables
6
Nombre pages imprimables
60
Taille du fichier
13005 Ko
EAN EPUB
9781447176060
Prix
231,04 €
Nombre pages copiables
6
Nombre pages imprimables
60
Taille du fichier
2560 Ko

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