Aesthetics and Sustainable Luxury Consumption

Evidence from Scientific Literature, Case Studies and Consumer Neuroscience

Éditeur :

Palgrave Macmillan

Paru le : 2025-10-17

Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "art”. Yet specific aesthetic attributes can shape or undermine responsible consumer choices. Drawing on relevant literature, enriched by ...
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Collection
n.c

Parution
2025-10-17

Pages
162 pages

EAN papier
9783031968327

Auteur(s) du livre


Alba D'Aniello?is research fellow at University of Bari. She teaches Marketing and Research Methodology at Luiss University, where she is executive director of the X.ITE Research Center. Her research focuses on transformative consumer behavior. Ana Carmela Martinez Levy is research fellow at Luiss University. She teaches International Marketing and offers consultancy services in the business sector, applying neuroscience to marketing strategies. Her research focuses on applied neuroscience to consumer behavior. Cesare Amatulli is Professor of Marketing at University of Bari. His research focuses on luxury consumption. He has published in several top marketing journals and is co-author of Sustainable Luxury Brands (Palgrave Macmillan, 2017). Matteo De Angelis?is Professor of Marketing at Luiss University. He has published several articles in most of the top marketing journals and is co-author of Sustainable Luxury Brands (Palgrave Macmillan, 2017). Rumen Pozharliev?is Associate Professor of Marketing at Luiss University and Director of the Bachelor Program in Business Administration. He is a leading expert in consumer neuroscience. His research has been published in top marketing journals such as Journal of Marketing, JMR and JCR. 

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EAN PDF
9783031968334
Prix
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Nombre pages copiables
1
Nombre pages imprimables
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Taille du fichier
7977 Ko
EAN EPUB
9783031968334
Prix
158,24 €
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
2939 Ko

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