Description du livre
Master AI-powered marketing before autonomous agents replace your role entirely
In Agent-Powered Growth, Stu Sjouwerman, founder and executive chairman of KnowBe4 (the world's largest security awareness platform) addresses the existential threat facing hundreds of thousands of marketing professionals as autonomous AI agents reshape their industry. He is also the founder of ReadingMinds.ai, an AI-native research platform that conducts emotionally intelligent voice interviews at scale—turning hours of calls and weeks of waiting into overnight insights. That work reflects his broader thesis: when agents can sense context, reason with memory, and act across channels, marketers stop firefighting and start compounding.
Drawing from three decades of experience building billion-dollar technology companies and navigating industry disruptions, Sjouwerman transforms the anxiety of potential job displacement into a strategic competitive advantage by showing marketers how to evolve from replaceable tacticians into indispensable orchestrators of AI-powered marketing ecosystems. This comprehensive guide moves beyond superficial AI overviews to deliver practical, actionable strategies for deploying autonomous marketing agents across content creation, campaign optimization, lead nurturing, and market research. Using detailed case studies spanning B2B SaaS, retail, and healthcare industries, you’ll learn to leverage cutting-edge platforms like Salesforce Agentforce, AutoGPT, and CrewAI while implementing essential governance frameworks that ensure responsible AI deployment. You’ll also discover: Platform mastery strategies for implementing enterprise-grade AI agent platforms including step-by-step deployment guides for Salesforce Agentforce and emerging autonomous marketing tools Industry-specific case studies demonstrating real-world applications of marketing agents across B2B SaaS, retail, and healthcare sectors with measurable ROI outcomes Career transformation roadmaps that position marketing professionals as strategic AI orchestrators rather than obsolete tacticians in the age of autonomous agents Governance and risk management frameworks ensuring ethical AI deployment while maintaining human oversight, brand integrity, and regulatory compliance Revenue funnel optimization through AI agents that seamlessly bridge marketing and sales operations for enhanced lead conversion and customer acquisition
Perfect for front-line marketing professionals, CMOs, and managers facing AI-driven industry disruption, Agent-Powered Growth is an essential guide for securing your career and personal competitive positioning. It’s also a must-read for business leaders and entrepreneurs who want to understand how autonomous marketing agents can transform their revenue operations and how to implement new agentic tools in their companies.